Dublin Exhibition 1853: marketing souvenirs and ephemera

In this paper, Lynda Mulvin, School of Art History and Cultural Policy, University College Dublin, explores marketing of The Great Industrial Exhibition of 1853. The Expositor newspaper, published weekly onsite, campaigned and advertised events for the Exhibition. Souvenir makers perfected the art of serial production to supply the Great Exhibitions of London 1851 and Dublin 1853, as sources for expanding markets. A black papier mâché box by Jennens & Betteridge, Makers to the Queen, is at the centre of this contribution, which examines commemorative medals, souvenirs and ephemera advocating the Irish Industrial Exhibition 1853 and commodity culture.